−76%annual hosting cost
Espresso Hub
Designed a responsive website in Figma for a Doha café, also used as its in-store menu, and moved hosting to local servers with a developer.
QAR 2,100 → 500 a year; a QAR 1,000 order in launch week
Product designer who leads teams from research to MVP.
Marie Françoise Cabibihan
View case studiesWork
R42 Group · TrendAds
Co-built TrendAds, an AI ad generator that turns live trends into ready-to-post campaigns. I designed its 6-step guided flow and positioned it against competitors including Canva and AdCreative.ai.
Presented at R42 Demo Day
+30%event RSVPs
Roboticscool
Created promotional materials, photography, and a logo animation shown at the International Conference on Social Robotics. Taught CAD, programming, and robot building to grades 4–6.
+10% event attendance
~5days to onboard and deliver
FINRA
Joined in the final phase of an industry-sponsored project, got up to speed on the brief and its constraints, and worked through unclear requirements with designers from other disciplines to deliver an internal campaign.
Delivered for a financial regulator on a shortened timeline
+5%projected daily active users
Duolingo email strategy
Segmented users by learning frequency and motivation, rewrote emails without guilt-based messaging, and designed an A/B test of tone and frequency.
Projected a lift of at least 5% in DAU engagement and fewer opt-outs
Habit Craft
Interviewed students testing the startup's WhatsApp MVP (25 members across 6 habit communities) using the GRAMS framework, and returned to 9 of them after 3–5 weeks of use.
Turned the findings into 2 personas and a behavior model with the founder
Passio GO! redesign
Redesigned the bus tracking flow so riders can read arrival times at a glance, and added early arrival alerts.
Clearer arrival times across every route
Playground
I turn user research into clear product decisions.
Before SCAD, I studied interaction design at Harbour Space University, with coursework in consumer behavior, content strategy, email marketing, branding, 3D and motion design, and front-end development.
I've led two five-person teams as product design manager and project manager, owning timelines, scope, and research while designing core flows. My motion minor shapes how I present work, often as short animated walkthroughs.
- 2026R42 Group · AI & GTM Fellow
- 2025 – 2029SCAD · BFA User Experience Design, Minor in Motion Graphics
- 2024 – 2025Harbour Space University · Interaction Design
- 2025Espresso Hub · Contract Designer
- 2023 – 2024Roboticscool · Design & Robotics Support
Research
User interviews, surveys, segmentation, GRAMS framework, usability testing, heuristic evaluation
Product
Feature scoping, Agile sprints, team leadership, A/B test design, AI-enabled product concepts
Design
Figma, prototyping, responsive design, design systems
Motion & 3D
After Effects, Blender, DaVinci Resolve
Technical
HTML, CSS, JavaScript, SwiftUI