Case study 02 / 02
SEEK
Startup sprint · 2026An opt-in kiosk and Microsoft Teams and Slack plugin that help employees discover, create, and join workplace events.
Problem
One in five employees feels lonely at work every day, and workplace loneliness costs companies $154 billion a year in lost productivity. Social events are the default fix, but invites get buried in email, employees struggle to find the room, and mandatory gatherings reduce psychological safety.
My role
As project manager, I set timelines and deliverables and coordinated the research, branding, marketing, and design workstreams. I also defined the UX strategy and led user research.
Solution
A kiosk placed by lifts and entrances maps what's happening on each floor, and a plugin for Microsoft Teams, Slack, and Outlook lets anyone create, find, and add events to their calendar.
Outcome
We took the concept from research to MVP in one week and pitched it at the SCAD StartUp Competition to a venture capitalist and designers from OpenAI, Meta, Adobe, and YouTube.
- Role
- Project Manager, UX Designer
- Team
- 5 people
- Duration
- 1 week
- Methods
- Agile sprints, market research, FITT model (frequency, intensity, time, type), rapid prototyping
Choose a kiosk over an app
Requiring a download would repeat the pressure employees already resist. A kiosk is part of the space, so people can engage while they wait or move between floors, or simply walk past.
Reduced friction, increased adoption rate
Build into Microsoft Teams and Slack
New enterprise software can take months to approve, so a plugin for the tools employees already use lowers the barrier to adoption. Its bot can detect an event in a Teams message, such as "I brought pizza," and offer to post it.
Faster enterprise approval, no new tool to learn
Keep participation opt-in
Mandatory gatherings reduce psychological safety. SEEK surfaces what's happening nearby and leaves the decision to join with the employee.
Higher trust and voluntary participation
Interactive prototype. Click through the SEEK kiosk. Open in a new tab
A conceptual MVP, prototyped in two days of a one-week sprint.
Microsoft Teams plugin
The same events, inside the tool employees already have open. Open in a new tab
